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Social CRM: What It Is and Why You Need It

In this current day and age, the internet plays an integral and important role in our communication. It touches upon almost all aspects of our lives, so much so that it only makes sense for entrepreneurs to leverage it for their businesses. However, there are still many business owners who are skeptical about the power that social media can bring and are adamant about the necessary changes that they would have to do to benefit from it. However, adding a social media aspect to your customer relationship management or existing CRM system doesn’t mean reinventing your business, or rethinking about your entire model; social CRM simply means adding another route of communication for your customers and partners.

Social CRM gives you access to a whole new way to communicate with your customers. By adding social media to an already existing CRM system or CRM software, you can track, measure, and assess their social media engagement regarding your business. Paired with the information that you already have on hand about them, you can glean new and more accurate data about your customer, giving an entirely new dimension to your client relations. Additionally, when they choose to contact you through social media channels, you can track and organize all data that comes to you as easily as any other data. This means that you can solve their problems more efficiently and tend to their needs faster and more accurately.

The Gap Between Businesses and Customers

Even those who understand the marketing power of social media sometimes miss the fact that the internet can be a whole new form of communication for businesses. Here in Singapore, we often see businesses publishing posts about their company and products—videos, tweets, and text posts, all of which were thoroughly studied and discussed to produce the most engagement. On the other hand, consumers spend time on the same social media channels, but in an entirely different circle. They discuss you and your products, creating recommendations, reviews, and sometimes, complaints, but your marketing doesn’t reach them.

This gap illustrates a common mistake that businesses do. Clientelemanagement and sales tracking are the most effective CRM solution to improve clientele engagement handling, because they help with customer relations by addressing the needs of your Singapore business’ target market.

Customers want to benefit from your products, but you can’t do so if you don’t know what they want. CRM software, especially social CRM, allows you to fill gaps and to manage prospects by providing you a trackable method of responding to your customer base through social media. This means that you get to your customers where they are, through the medium of communication that they prefer, instead of them adjusting to the limited platforms that you offer. A clientele information software also helps you track their concerns across many platforms, should they choose to use multiple channels. This also means that you get access to information (including reviews, complaints, and recommendations) on a wide scale, all while still being able to focus on the account management of existing clients. You can then cross reference this data with your sales reports to figure out how to keep your business growing.

Gain an Entirely New Ways of Interaction

Because of the internet, our methods of communications have changed drastically. We can now connect with colleagues and talk to a business consultant inside or outside Singapore through different platforms almost instantaneously. Imagine going through a sales coaching program with a business expert and being able to reach them anytime, anywhere when the need arises. That’s a convenient way to do a business system consultation.

Similarly, these features open entirely new ways of relating to and interacting with your customers, ways that could not have been available to us even in the previous decade. Among these new forms of interaction include:

  1. Delivering customer support through social media

While many interactions concerning customer support still happen through traditional means at present (like emails and phone calls), using social media can have many more benefits over these traditional means. First, communication over social media is almost instantaneous and happens in real time. This means that information can be gathered much more efficiently with the help of an erp software, and problems are solved before they could potentially get worse. Second, you can put your customer’s comfort first, by letting them use the channel that they want to use.

With social CRM, you could put your customer first in every interaction. Paired with cloud CRM, which allows you to connect with your sales staff whether they’re in Singapore or abroad, you can grow your business with the power of the internet.

  • Knowing complaints as soon as they arrive

While it’s the ideal, customers don’t always voice their complaints directly to you. Instead, most post about it online to inform their friends about your products in services. Social CRM, with the help of cloud CRM features, can help you monitor what people are saying about your company, giving you the ability to resolve these issues as soon as they are posted. This also sends a message to your consumers telling them that their concerns are heard and that you are promptly working on a solution. This can make sure that their complaints don’t get blown out of proportion (as things on the internet can sometimes be), even if you still must spend time with lead supervision.

  • Rewarding customers who help your business

While complaints aren’t always voiced directly to you, this also holds true for positive reviews. If your customers believe in your services and products, they become more than just customers; they can end up representing your business, advocating for it to their friends and family. Word of mouth is one of the most reliable sources of new customer engagement, and encouraging more of it could only benefit you and your business. Most of these interactions happen online, as people talk about a positive experience with a certain business or product. Being able to acknowledge these customers through the CRM software, even by doing something as simple as thanking them publicly, can help them feel appreciated and valued. Plus, it may even guarantee continued patronage.

How to Come Up With a Unique Brand and Logo

Trademark registration does a lot to protect your intellectual property from being used by competitors in Singapore without your knowledge or consent. This allows you to enjoy the full benefits that come with the right to its exclusive use and ownership.

Here are a few other advantages that come with registering for a trademark:

• Brand uniqueness (your goods and services are more distinguished);
• Right to exclusive use; and
• Certified proof of ownership.

As a starting entrepreneur, the best way to protect your brand aside from trademark registration is to make it as unique as possible. Before applying to register TM for your products and services, you should first make sure that you have a brand name and logo in the first place.

What’s In the Brand?

Choosing a brand name before you submit your trade mark application to a Singapore trademark company is the first step to an effective marketing. The trademark registration minimizes chances of other entities from copying your ideas, logo or name and reinforces the value of the products and services that fall under your brand.

A few tips to keep in mind when coming up with a brand name to register are the following:

• A name describing your services
• A name describing an image or experience of what you want your products or services to provide for your consumers
• A word taken out of context/completely made up
• Changing a word’s spelling
• Using acronyms and numbers

What you should keep in mind when it comes to choosing a name is what you want your brand to mean and represent. For instance, a business that provides names for companies would have itself have a name that reflects the kind of services that it offers.

As the number of businesses competing to provide the same kinds of goods and services is steadily increasing, the brand name itself must be a walking advertisement – after all, you only have one chance to make a first impression to potential consumers.

There are also certain factors that you need to consider when choosing a brand name, such as:

• The stakes – They can be especially high when investing capital into launching a project despite established competition. How confident are you that your newly-formed brand can compete with established names in the market?
• Confidence in your team’s creativity – Does your team have the creative firepower in order to come up with a brand name you can apply a registered mark for? Will you need to bring in outside help?
• Available time and energy for the project – Will you have enough time or energy to devote for coming up with the brand name?

Another way to help you come up with a name for your brand is by generating a list of names that you can choose from. If you happen to be competing at a local scale, you’ll find that many of the names you thought of have already been taken.

This is true not just in the brand names applied for trademark registration in Singapore, but also in the URL’s that these brands also have in order to advertise the goods and services that fall within these brands.

Testing Your Name

Now that you have a few sample names for your brand, try pronouncing each one of these names out loud. This is especially important when you or a sales representative under your employ will be saying the name of the brand or company over the phone.

Is it difficult to pronounce or spell correctly? If so, you might want to change it to something simpler, as a brand name that’s confusing to both pronounce and spell can be difficult to catch on for potential consumers. A lot of company names today are actually simply acronyms of their old names in order to make it easier for their clients to remember.

Is the name memorable? While a unique name can be approved when applying to register trademark for your brand, a name that’s difficult to pronounce will also end up going over potential clients’ heads.

The Logo

The brand name and the logo are two important parts of the same coin. While the name is what both clients and consumers hear, the logo is what comes to mind when people think of the brand name.

Think of the logo not just as an image, but also as the introduction to the brand’s goods and services. While there’s no one way to come up with an eye-catching logo, there are a lot of ways that your design could go wrong. To avoid them, here are a few tips that you can use to create an eye-catching logo:

• Keep it simple. A simple design is a timeless design, and one that has everything the brand is about and stands for in one look. You can achieve this by keeping your font to a minimum, by using a simple color scheme, and by employing negative space.

A good way to know your design is good is by seeing it in grayscale. If it still functions well despite the lack of color, you know you have a good logo in your hands.

• Think outside the box. Avoid picking names that could prevent your business from moving around or adding to its product line. The name also carries out into the logo, and a name that’s difficult to move with the times will have a logo that also can’t move with the times.

Don’t copy – this will only make potential clients think that the brand is just another knock-off of a more successful one. Be sure to have more than one sample, as your first idea will most likely be your most generic one.

• Learn how to deal with public criticism. People will not always like your brand logo at first, which is important that you grow a thick skin during the initial stages of the launch. A second opinion or a test audience, though not a guarantee will give you the feedback you need, never hurts.

Protect Your Home From Catching Fire With These 4 Easy Steps!

While fire can be useful in a lot of situations, it can be a serious hazard when left to burn through a building, causing serious injuries to people as well as costing a lot in terms of property damage.

Fire damage to property is also quite common, and you’ll be surprised by the number of factors and things at home that can pose a direct fire hazard to you and your family when left unchecked. Fortunately, fire damage is also one of the easiest things to prevent.

Whether you live in an HDB flat, a condo, or a house in Singapore, there’s always something you can do to protect your property from damage. Here are a few to get you started:

1. Turn off your circuit breakers when you’re not using them.
One of the biggest causes of fire accidents at home start with a faulty circuit breaker, which can cause wires to overheat and melt through their insulation. Once the wires overheat, objects that are poor insulators, such as wood, can easily catch fire.

Minimizing fire hazards at home starts with turning off the circuit breakers to keep the wires from overloading. This also extends to turning off all electrical appliances when not needed, or when you will be away from home for a long time.

2. Get your wires checked.
Your wires and electrical systems can also put your home at risk of catching fire if they’re not insulated and installed correctly, so you need to make sure that they are and that they are regularly replaced from time to time.
You should also watch out for any frayed electrical cords loose plugs that could cause a spark, especially if your home has a lot of things that could catch fire easily. Aside from this, avoid working on complex electrical works by yourself at home.

3. Have a fire protection system installed.
A fire protection system in Singapore can do a lot to protect your home and property from fire hazards that could occur, especially when you’re not around to keep everything in check.

In a fire protection system, smoke detectors, alarms, and sprinklers work together. Once smoke is detected by the smoke detector, it sends signals that activate the fire alarm systems and activate the sprinklers to put out the fire.

When combined with regular maintenance and proper safety precautions, your maximum protection and safety is ensured by a reliable fire protection system.

4. Get fire insurance and stay up-to-date on it.
Fire insurance in Singapore is one of the easiest types of insurance that you can get, and aside from good fire alarm systems, getting fire insurance protects you from financial setbacks that fire damage can cause to your home and property.

Aside from fire insurance, taking other types of precautions at you home, such as never leaving your stove unattended when using it, keeping a fire extinguisher, and having an electrician inspect your home’s electricals will go a long way in ensuring your safety.